Behind the scenes shows the real work and effort that goes into a finished product, service, or brand campaign. It reveals the messy, imperfect, and human side of creation, and audiences resonate with this authenticity. The popularity of Pixar’s “Toy Story” series and other BTS documentaries proves this point: When brands show the behind-the-scenes process of a finished project, it helps audiences understand and connect with the brand.
Authenticity is the foundation of a good brand and is one of the most important criteria that people look for when selecting a company to work with. Behind the scenes gives you a chance to showcase what makes your business special, from team member personalities to silly quirks and the day-to-day workflow. Whether it’s video, pictures, or text, behind the scenes creates a connection with your audience by making you more relatable and trustworthy.
Research suggests that consumers of a product are often unaware of the various production processes involved in creating it. Behind the scene content is a great way to fill in this knowledge gap, and it can also be used to generate curiosity and excitement for a new product or brand launch.
A few of our favorite ideas for creating behind-the-scenes content include: