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Becoming a Local Legend in World of Warcraft

Becoming a local legend isn’t about luck, it’s about understanding your community and positioning yourself as indispensable to the fabric of their lives. It’s about branding your business as a character and creating an experience that resonates with the heart of every customer who walks through your doors.

Defeating Local Legends is a great way to earn significant amounts of Mora, experience, and if applicable, Weapon and Character Enhancement Materials. Local Legends are special mini-boss enemies that can be found in Fontaine, Chenyue, Natlan, and Nod-Krai. They are enhanced variants of Common or Elite enemies that have significantly increased stats and use improved or new attacks compared to their normal variant. They are typically locked behind specific puzzles or World Quests.

Local Legends can be fought by approaching their Nightsoul Totem, which can be found on the pond east of the Ancestral Temple in Fontaine, at the cliffside spawn point for Goldflame Qucusaur Tyrant in Chenyue, or on the ruins north of Easybreeze Holiday Resort in Natlan. Each Local Legend is a unique challenge fight that has its own rewards.

The best brands don’t try to be everything to everyone. They find their own personality in the local social ecosystem and defend it. For example, a coffee shop might discover that their neighbourhood has a need for a quiet workspace during the week but becomes a community gathering spot on weekends. They might fill this need by offering cooking classes or financial literacy workshops, while staying true to their core brand identity.