Opinion pieces are a great way to share your research and perspectives with the general public. They’re a chance to engage readers in discussion, elicit an emotional response and raise awareness of a particular issue. But they are difficult to write because they need to be compelling, well argued and timely.
If you’re considering writing an opinion piece, be sure it has a news peg – a link to a current event or issue that makes it topical. This will increase your chances of publication and help to capture the attention of the editor. It’s also helpful to do a quick keyword search of the publication to see how the issue has been covered previously and if they’ve published opinion pieces on it before.
Your article should be clear and concise, but don’t shy away from using complex language or lengthy sentences if they are appropriate. In fact, this is the best way to make your point and persuade the reader. However, avoid using overtly formal academic style language – the tone needs to be conversational and read professional.
A good opinion piece opens quickly, with a strong and persuasive intro that sets the scene for your argument. This could be a dramatic lede, a startling set of facts or a personal anecdote. The next paragraphs will then back up your view and provide evidence for why it’s right. You should also clearly state your position at the end and offer a call to action.