International trade continues to experience significant development, especially in the era of globalization and technological progress. One of the main trends is the digitalization of trade, which allows companies to access global markets more easily. E-commerce platforms such as Alibaba and Amazon have changed the way businesses operate, allowing MSMEs (Micro, Small and Medium Enterprises) to compete in international markets without requiring large investments. Apart from digitalization, the existence of free trade agreements (FTAs) also plays an important role. Countries such as RCEP (Regional Comprehensive Economic Partnership) in Asia-Pacific have recently signed on, providing better market access and reduced tariffs for participants. This encourages more exchange of goods and services, as well as collaboration in the areas of investment and innovation. Sustainability is a major focus in international trade. Many companies are switching to more sustainable trading practices, adhering to strict environmental and social standards. This not only meets regulations but also improves the brand’s reputation in the eyes of consumers who are increasingly concerned about the environment. Blockchain technology is starting to be implemented in logistics and supply chains. With the ability to increase transparency and efficiency, blockchain can reduce costs and increase transaction speed. For example, in the fishing industry, this technology is used to track the source of fish, ensuring compliance with sustainability regulations. In addition, geopolitical risks and issues such as trade wars affect trade stability. For example, tensions between the US and China have caused many companies to turn to alternative supply chains, especially in Southeast Asian countries. This drives economic growth in the region, but adds complexity to managing global supply chains. The global health crisis resulting from the COVID-19 pandemic has also changed the way international trade is conducted. Many countries prioritize domestic products to maintain economic resilience, causing a decline in demand for goods from abroad. However, slowly, recovery is taking place with increasing demand for medical goods and information technology. Artificial intelligence (AI) and data analytics are also starting to be used to predict market trends and optimize marketing strategies. By understanding consumer behavior, companies can adapt their offerings and increase customer satisfaction globally. This provides a competitive advantage in an increasingly tight market. Finally, the importance of building good diplomatic relations is increasingly being realized. Countries that have stable trade relations tend to experience better economic growth. Economic diplomacy is a vital tool in opening the door to investment and trade, as well as resolving disputes that may arise. With these developments, the future of international trade promises innovation and new opportunities, while still facing complex challenges. Rapid adaptation to these changes is key for companies and countries to survive and thrive in the global ecosystem.