Behind the scenes (BTS) refers to the actions that take place out of sight of the audience during a theatrical production, such as rehearsals and the technical preparations that ensure the performance happens exactly when and how it should. In the same way, BTS content can show the audience the processes and people involved in creating a product or service. It humanizes brands, strengthens their online presence and nurtures customer relationships.
The emergence of social media has made it easy for businesses to showcase the day-to-day operations, team members, or creative process that goes into producing their products and services. This type of content is often referred to as BTS, and it has become a popular marketing tactic for brands that seek to engage their audiences and build trust with their customers.
People value authenticity and transparency, and they’re willing to support brands that share their struggles and mistakes as well as their successes. BTS content can help brands connect with their audiences on a personal level, and it can also increase brand awareness by showing off their personalities.
One effective way to create engaging BTS content is to append it to a finished video. This can be as simple as sharing bloopers from a video shoot or providing a glimpse into the planning that goes into a content creation project. In addition, it can be as complex as a documentary-style video that highlights the process of developing a product or service.